Published inMarketing in the Age of DigitalCustomers? Gotta catch ‘em all!Pokémon Go took the world by storm when it launched in July 2016. Integrating Augmented Reality, the game allowed people to go to physical…May 2, 2021May 2, 2021
Published inMarketing in the Age of Digital5 Tips To Keep Profits Healthy Through This PandemicThe Covid -19 pandemic stopped the world overnight. With most of the world stuck at home out-of-home advertising was no longer as useful…Apr 25, 2021Apr 25, 2021
Published inMarketing in the Age of DigitalCould Artificial Intelligence become Frankenstein’s Monster?Artificial Intelligence is one of the greatest technological developments of out times with unimaginable potential. However, there are…Apr 11, 20211Apr 11, 20211
Published inMarketing in the Age of DigitalThe Wonders of Email MarketingThe rising use of social media has reduced the number of people that use email as the primary source for personal communication. This…Apr 4, 20211Apr 4, 20211
Published inMarketing in the Age of DigitalGoogle Eats its Third-Party CookiesI n order to make users feel secure Google has announced a Third-Party Cookie ban for their Chrome browser and ad networks.Mar 28, 2021Mar 28, 2021
Published inMarketing in the Age of DigitalSocial Media : the Double-Edged SwordSocial Media is a big part of day-to-day life. It is reported that 3.96 Billion people use Social Media worldwide. However, many people…Mar 21, 20211Mar 21, 20211
Published inMarketing in the Age of DigitalVoss : Protecting those who protect usNot only did the Covid-19 Pandemic disrupt day to day life but also made everyone realise the importance of basic resources in times of…Mar 14, 20211Mar 14, 20211
Published inMarketing in the Age of DigitalGood ideas deserve to be found & so does the consumer’s trustA few days ago, I went on Instagram and received a pop up message asking if I would allow them to track my activity across their various…Mar 7, 20211Mar 7, 20211
Published inMarketing in the Age of DigitalVoss : The Champagne of WaterWater is one of the most basic requirements for human survival. In many places around the world, people can freely drink water from the…Feb 28, 20212Feb 28, 20212
Published inMarketing in the Age of DigitalA Fascinating CatalystI recently got the opportunity to take The Fascinate Test created by Sally Hogshead. The test is supposed to give an accurate archetype…Feb 22, 20211Feb 22, 20211
