The rising use of social media has reduced the number of people that use email as the primary source for personal communication. This makes many people believe that email is a dying form of communication. However, data suggests that this is far from the truth.

Email marketing is still one of the best and most cost effective ways to reach customers. Many small and midsize businesses rely primarily on email marketing to acquire new customers thanks to their low cost and wide reach.

I have put together a infographic that highlights some of the benefits of email marketing to help you better understand its wonders.

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