The Covid -19 pandemic stopped the world overnight. With most of the world stuck at home out-of-home advertising was no longer as useful as it once was. This forced marketers to rethink their strategy and depend more on digital channels. Digital marketing has been growing for years and is considered…

Artificial Intelligence is one of the greatest technological developments of our times with unimaginable potential. However, there are growing concerns about the ethics and capabilities with regards to safety and privacy of the public. It made me think, could AI really be Frankenstein’s Monster? According to PwC, Artificial Intelligence could…

The rising use of social media has reduced the number of people that use email as the primary source for personal communication. This makes many people believe that email is a dying form of communication. However, data suggests that this is far from the truth. Email marketing is still one of the best and most cost effective ways to reach customers. Many small and midsize businesses rely primarily on email marketing to acquire new customers thanks to their low cost and wide reach.

I n order to make users feel secure Google has announced a Third-Party Cookie ban for their Chrome browser and ad networks. Third-Party Cookies are a way for businesses to track a user’s internet activity. This data can be used to target potential customers with personalized ads based on their…

Social Media is a big part of day-to-day life. It is reported that 3.96 Billion people use Social Media worldwide. However, many people are now having questions about trusting the security and privacy of their data in the hands of the Social Media platforms. It seems Social Media has become…

Not only did the Covid-19 Pandemic disrupt day to day life but also made everyone realise the importance of basic resources in times of crisis. Access to clean drinking water became a prized commodity, making it difficult to get a hold of, especially in areas with higher populations. …

A few days ago, I went on Instagram and received a pop up message asking if I would allow them to track my activity across their various apps. I did not think much of it, and accepted as they promised better content and more targeted advertising. …

Water is one of the most basic requirements for human survival. In many places around the world, people can freely drink water from the tap or a lake. That is why it is very interesting to me how a brand can market water at premium prices. Voss is a Norwegian…

I recently got the opportunity to take The Fascinate Test created by Sally Hogshead. The test is supposed to give an accurate archetype that fits your personality by factoring your strengths and weaknesses based on your responses. I found the personal brand and marketing aspect of this test unique and…